Hi, I’m Rebecca and I have recently joined the See Research team. But, not as a new grad or indeed from another research agency. Instead, I have made a quite significant career change – until March this year, I was working as a family solicitor. However, I was seeking a new challenge and fresh opportunity and after a long search through reading and speaking with various people, it became very clear to me that I wanted to pursue a career in market research.
Well, I have always been very curious about people. I feel extremely passionate about understanding what makes people tick and what motivates them, particularly in relation to the decisions they make in their lives, in terms of products they buy, services they use and where they buy them. I also find brands fascinating – what is it about some brands that are impossible to resist? What is it that they are doing? And how can we use consumer insight to drive brand innovation and strategy?
So – here I am to find out! I feel extremely excited about what lies ahead and my future career.