Latest thinking from Jo A recent study by Michael Brown from UM, revealed staggering statistics on how women and men feel about they are represented in advertising.   Of the 2000 people asked, a majority agreed that the portrayal of women…

Latest thinking from Jo… Last Tuesday evening I had the pleasure of attending a panel discussion on beauty and wellbeing at the British Library and was delighted to find one of the most common themes of the night was sustainability….

Hi, I’m Jo, the newest member of the See Research team.  I joined this lovely and brilliant group of researchers from Hall & Partners, having been in the world of market research for over four years.  Within this time, I…

Latest thinking from Rebecca… I never have cash on me.  I pay for everything with card. The first time I was able to pay contactless I was astonished.  I couldn’t believe that for purchases of less than £30, I could…

Hi, I’m Rebecca and I have recently joined the See Research team.  But, not as a new grad or indeed from another research agency.  Instead, I have made a quite significant career change – until March this year, I was…

Latest thinking from Lauren… With International Women’s Day last week, it got me thinking about gender stereotypes and equality.  Thanks to politics, media and celebrity prominence the feminist movement has gained huge traction in recent years.  It comes as no…

How valuing real people and real connections can help to drive brand engagement and growth – latest thinking from Ellie It’s no longer about influencers, but about advocates: real people who organically engage with your brand authentically on a deeper level….

Understanding people and their motivations is what See specialises in.  We know that it’s important to take into consideration surroundings and context to really understand and get under the skin of people we meet.  Therefore, in the wake of and…

Yesterday at the AQR conference we saw some incredibly inspiring presentations and got to take part in some equally engaging workshops. As always, it is great to be able to share ideas, thoughts and feelings about our ever changing and…

Latest thinking from Lauren… Being born in the 90s, I fondly remember taking part in the Tamagotchi craze.  It was my very own virtual pet that didn’t leave my side.  I vehemently believed that if I proved I could care…